I’ve struggled to consistently help my clients discover their “why” and use it to inform decisions on everything from hiring, to new product development. I’ve even facilitated discussions for company leaders who wanted to define and clarify their “why.”ĭespite having spent so much time with the idea however, I’ve struggled to apply the “Golden Circle” framework successfully. I’ve shared clips of his talk in workshops and coaching sessions. I’d guess that I’m personally responsible for at least 100 of those views. ![]() ![]() Sinek makes a powerful and persuasive argument and the presentation, How Great Leaders Inspire Action, has been watched over 46 MILLION times. what they do or what they make their product or service) without giving any explanation of the “why.” they lead with why they do what they do “their purpose”).Īverage organizations and leaders, Sinek suggests, start with the “what” (i.e. ![]() In a nutshell, Simon suggests that they “start with why” (i.e. In his seminal TED talk, author Simon Sinek offers a simple, compelling framework to explain how the best companies, and leaders, “think, act and communicate.”
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